FINANCIAL ASPECTS OF THE ANALYSIS OF INNOVATION ACTIVITY OF BUSINESS ENTITIES

EDN: OIHRZY

DOI: https://doi.org/10.65891/2949-1983-2025-21-1-32-35

Authors:

NASAKINA Lilia Arkadyevna (Volga Region State University of Service)

Abstract.

The innovative activity of an economic entity is an indicator of its progressiveness and compliance with the challenges of the modern economy. The characteristic features of innovative business entities are their leading positions in the relevant industry, which are ensured by high technological efficiency of production, effective management and the application of scientific approaches in all fields of activity. An economic analysis toolkit is used to support the stages of innovation activity. The article discusses approaches to assessing the achieved intermediate and final results based on financial and non-financial indicators.  Market indicators of achieving effective innovation activity and criteria for their evaluation are presented. The main functions of finance in the implementation of innovation activities are highlighted, which involves the formation of a company's budget relative to the expected capital investments in the creation of an innovative economy of an economic entity. Artificial intelligence tools integrated into the processes of money management, budgeting, forecasting and preparation of analytical reports are presented. The levels of artificial intelligence for a financier are indicated and its role in the application of financial technologies is determined. AI in finance is able to accurately predict corporate credit and image ratings, contract terms, cash turnover rates, and non-payment risks.  AI solutions for rating forecasting that analyze both internal financial data of a company and external factors.

Keywords:

innovation, technological entrepreneurship, profitability, efficiency, financial technologies, artificial intelligence

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